It happened in Sydney. In London. And in the Centralstation of Copenhagen. To the tones of Michael Jackson’s ‘Thriller’, seemingly random people started to dance - just to wander off afterwards. No flyers. No leaflets. Just dance.
Check it out here…
Now…that’s world-class guerilla marketing in my opinion.
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Allegations against russian miners say there is a drinking problem in the mining industry. In a TV-interview this russian miner denies that this should be the case.
Judge for yourself… 
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January 28 2008. A well known company - and brand - is celebrating its birthday. The company is LEGO.
How many brands do you know that can get Google to change the logo for a day?! 
Let´s spell it….b-r-a-n-d i-m-p-a-c-t!
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…or closed down - nor running short of blah blah.In short: New posts coming this way very shortly…
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Well, if you thought that chemistry and marketing had absolutely nothing in common…think again!
Brandon Fritz of Kolbrener has made a list of major branding terms in a very creative and cool ”marketing periodic table”
Click below and enjoy…
Built by the Kolbrener Branding Agency
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Found this fantastic picture (with the above heading), which simply says it all, at one of my favorite Danish blogs: LaQuack
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Found this fantastic blog by Tom Fishburne, who - besides working with marketing - is the creator of some funny and selfreflective cartoons about the marketing/brand business; called Brand Camp.
I highly recommend a visit to his blog…right here!
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Børnearbejde og slavelignende tilstande har op til flere gange trukket overskrifter og sat flere større brands i et mildest talt tvivlsomt lys. Det lille ”Made in”-tag betyder med andre ord ikke så meget længere som, at virksomheden sikrer sig, at ”Made by whom” eller “Made under which circumstances” er i orden. Forbrugerne vil kende hele produktets - og brandets - forhistorie. Det skriver trendwatching som en af de seneste consumer trends.
Der er ikke tale om konstrueret storytelling, men snarere om autentisk gennemsigtighed. Et smart buzz-label kunne passende være Brand Transparancy
Et eksempel er Dole Organic, der lader forbrugeren rejse til oprindelsesstedet for hver banan, ved at indtaste de fem cifre på bananens mærkat på Dole-organic hjemmesiden.
Her gives baggrundsinformation, vises fotos af arbejderne, farmen mv. Med andre ord: Gennemsigtighed og storytelling i skøn forening.
Velkommen til trenden for Brand Transparancy!
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